About Us

About The Stitcher's Merchant

The Stitcher's Merchant is a needlework store dedicated to beautiful cross stitch, quality supplies, and fostering a welcoming community of stitchers.

Based in the New England Highlands of New South Wales, Australia, The Stitcher's Merchant grew from my own love of needlework and a desire to share that passion with others.

My journey with needlework began...

My journey with needlework began many years ago and, like many stitchers, I eventually found my way back to cross stitch. That return sparked a passion not only for stitching, but for helping others discover inspiring projects, exceptional products, and the simple pleasure that comes from taking time to create.

Every item in the store has been selected because it is something I genuinely love and would happily stitch, use, or own myself. Every order is packed with care and attention, with the hope that opening it feels less like a delivery and more like receiving something special.

Community is the heart of The Stitchers Merchant

Community sits at the heart of everything I do — whether through shared projects, retreats, stitchy friendships, or simply connecting with fellow needleworkers around the world.

This is a space built on a common thread: a love of making, creating, and sharing a craft that has brought people together for generations.

Curated needlework

For quality, beauty and heritage, not mass retail

Exclusive Designs and Collaborations

We regularly offers exclusive kits, limited-run collaborations, and special projects not available anywhere else.

Beautiful unboxing experience

Orders are carefully packed and presented, feels like receiving a gift, even when they purchased it themselves.

Fast, Personal Service

From a real needleworker and an experienced stitcher who understands the craft, ensuring knowledgeable product selection, careful packing, and prompt dispatch.

Community and shared creativity

Thorugh retreats, stitch-alongs, and social communities, The Stitchers Merchant fosters connection among stitchers who share a love of heritage needlework